Unit economics

Required inputs

• Price and recognized revenue.
• Dated product cost.
• Fees, logistics, storage, ads, and deductions.
• Returns, cancellations, and taxes under the selected model.

Analyze

1. 1

   Select a product and comparable period.

2. 2

   Verify input completeness.

3. 3

   Review profit per unit and expense shares.

4. 4

   Change one scenario assumption at a time.

Common error

Mixing planned cost with actual deductions from different periods creates false precision. Preserve the date and provenance of each input.