Configure first-party customer cohorts

Prerequisites

• Approved lawful purpose, retention policy, identity rule, key-recovery owner, and workspace activation.
• Seller-owned opaque customer references only; never marketplace buyer identity, email, phone, or free-form personal data.
• Complete source history, eligible owned-store orders, and independently supported acquisition spend.

Build and review

1. 1

   Open Channel Economics → Cohorts and select the approved identity domain.

2. 2

   Register sources, link eligible orders, and attribute campaign costs without double-counting channel advertising.

3. 3

   Review unmatched orders, unattributed spend, source coverage, observation window, maturity, and minimum-size suppression.

4. 4

   Use export and erasure controls for retained identity links when handling a valid data-subject request.

Interpret safely

CAC, repeat rate, contribution LTV, LTV/CAC, and payback remain unavailable when a required denominator, cost, cohort age, or identity link is missing. Erasing a link does not erase financial records governed by separate retention rules.